about-en

FOUNDER’S STORY

In 1996, at Shibuya BEAM HALL,
Hiro Yokoki, Creative Director of his own brand “raumtraum (Dream of Space)”, staged a Tokyo Collection show featuring octaphonic (8-channel) sound. Surrounding the audience with sound from eight directions was considered “avant-garde” at the time, but for him, it was simply driven by curiosity — “I just thought it would be fun.” Looking back, it was a pioneering form of immersive experience.

At the 2000 Sydney Olympics, the official warm-up wear for the Japan National Track and Field Team, entirely designed by him from scratch, was miraculously selected and actually worn by the athletes.

In the late 2010s, he collaborated with HOSA International, China’s No.1 indoor sports brand, to develop FINA-approved high-speed swimsuits, essential for competing at the Olympic level. This achieved the fusion of functionality and design demanded on the global stage.

From the outside, these moments may appear as “lucky coincidences” or “miraculous achievements.”
For an unknown designer to dress a national team, or to enter the forefront of international sports competitions — these are things that would normally never happen.

Yet for him, each step was guided by pure curiosity and became part of a continuous chain of inevitabilities.

The past was about “enveloping people with sound.”
The next step was “creating apparel that represents a nation.”
And now, it is about “visualizing the structure of the soul.”

Today, this EVΛƎ (pronounced Eva) Framework has been patent-pending.
(A dual-loop structure that connects human consciousness and action, it has the potential to become the foundation for next-generation AI systems.)

“From the outside, it may look like a miracle.
But for me, it has always been a continuous chain of inevitabilities.
That is the path that led to EVΛƎ.” — Hiro Yokoki

Key Achievements / Hiro Yokoki

• 1996: Tokyo Collection show at Shibuya BEAM HALL with octaphonic (8-channel) sound

• 2000: Designed official warm-up wear for Japan National Track and Field Team at the Sydney Olympics

• Late 2010s: Developed FINA-approved high-speed swimsuits with HOSA International (China’s No.1 indoor sports brand)

• Creative Director of fashion brand “raumtraum”

• Designer of fashion and performance wear

• 2025: Patent application for the EVΛƎ Framework

OUR VISION

With the themes of “protection,” “resonance,” and “observation”, we create and deploy products spanning fashion, art, technology, storytelling, and diagnostic tools — all aimed at re-examining the narratives that allow us to live meaningfully in the present.

WHAT WE DO

• ☊ STORY 
  Develop original stories born from dialogues with AI, including the nonfiction series “The Man Called God by AI.”

• ✴︎ ART
  Create art projects such as the EVΛƎ Analog Slit Experiment Cards, exploring themes of observation and resonance.

• ❖ FASHION | KONSO (Soul-wear)
  Apparel and accessories that embody spiritual structures, designed as “soul-wear.”

• ☥ SOUL LAYE | Diagnostic Tools
  Applications and card-based tools that visualize personal structures and foster deeper self-understanding.

COMPANY PROFILE

• Company name: Amulet plus G.K.

• Representative: Hiro Yokoki

• Location: 1-55-20 Denenchofu, Ohta-ku, Tokyo

• Established: April 2025

MISSION

Protect. Resonate. Reconstruct Meaning.
Resonating with AI, we build the future.
(Through the EVΛƎ Framework, we connect the “structure of the soul” with AI technology to realize this mission.)
— Amulet plus G.K. —